EXCLUSIVE | By Editor Wayne Veysey

Arsenal value Alexis Sanchez at a world-record £74million, Football Insider sources understand.

The Gunners have no intention of listening to offers for their Chilean superstar but have constantly updated internal valuations of all their players based on factors such as form, potential and length of contract.

Sanchez is regarded as Arsenal’s prize asset and the club believe he is now worth more than double the £32million fee it cost to recruit him from Barcelona in July 2014.

The wide forward had an outstanding debut season at Emirates Stadium and, following a sluggish start to the new campaign, has scored nine goals in his last five matches for club and country, including a crucial double in the Gunners’ landmark 3-0 win over Manchester United 11 days ago.

Real Madrid have been linked today with a move for Sanchez, who spent three seasons at their bitter rivals Barca before joining Arsenal.

Privately, Arsenal are adamant that Sanchez would not be sold for less than the €100million that Real spent on Gareth Bale in the summer of 2013.

Red hot: Alexis Sanchez has recaptured his brilliant form of last seasom

Red hot: Alexis Sanchez has recaptured his brilliant form of last seasom

At the exchange rates of the time, Tottenham recouped £86million for Bale but an equivalent fee would now net £74million, making it a less palatable fee for a British selling club.

Sanchez has moved to pour cold water on any potential transfer by revealing how content he is in north London.

“I’m very happy at Arsenal. I don’t think about leaving,” said Sanchez. “I always want to be the best at everything I do. I’m never happy with what I do, I always want to give more.”