By Danny Wright

Everton fans have reacted angrily on Twitter as the club’s official kit supplier, Kitbag, wished Pierluigi Collina a happy birthday and hailed him as one of the best referees of all time on Monday.

Although it is an opinion viewed by many, Evertonians still have vivid memories of when the Italian referee cost them a Champions League group-stage place in 2005.

The 57-year-old disallowed a goal by Duncan Ferguson which would have brought the tie with Villarreal level.

Collina blew his whistle after he thought Marcus Bent had fouled a Villarreal defender, although replays show it was the Everton man who was fouled.

Collina announced his retirement from the game just a few days after the match.

Everton’s £30million deal with Kitbag has already suffered a lot of criticism as it restricts where fans can purchase replica kits from and basically hands over the entire merchandising operation to a third party company.

Here are a collection of tweets from Everton fans about the PR slip-up:

Collina was named Italian referee of the year on seven occasions during his career. He also refereed the 1998 Champions League final between Manchester United and Bayern Munich, and the 2002 World Cup final between Germany and Brazil in Japan.

In other Everton news, here are three reasons why they should forget about signing this 27-year-old.

We’ve launched an << EXCLUSIVE TRANSFER WINDOW NEWS FEED>>. ‘Like Us’ on Facebook by clicking here if you want 24/7 updates on all Everton transfer news.