By Will Butcher
West Ham vice chairman Karen Brady has revealed that the club had “no culture” when she was appointed six years ago.
The 47-year-old, who moved to the Hammers after David Sullivan and David Gold took over the club in 2009, is renowned for her outspoken remarks.
Brady was quoted by Owen Gibson, the Guardian’s chief Sports correspondent, on his personal Twitter account, as saying that the move to the London Stadium was an opportunity to “rebrand” the club.
Karren Brady says Olympic Stadium was an opportunity to "rebrand" the club. Also says club had "no culture" when she arrived.
— Owen Gibson (@owen_g) October 5, 2016
The move to the former Olympic Stadium in Stratford has met with a hostile response from a large section of the West Ham.
Fans have criticised the transport links, lack of police protection, rules regarding standing during home matches and the atmosphere compared to their old stadium.
The Hammers have began the season in dismal fashion, with many believing the relocation of their stadium to be a factor.
One league win in seven games has left Slaven Bilic’s side in 18th position and in the relegation zone.
Bilic’s future in East London remains in doubt, as the Croatian boss also failed to see West Ham progress to the group stages of the Europa League. Romanian minnows Astra Giurgiu profited from the Hammers lapse.