By Alex Taylor

Former Sky Sports presenter Richard Keys has slated Liverpool striker Daniel Sturridge for being too high maintenance and believes the striker should be sold.

The Reds forward has battled with injuries in recent years and is still struggling to hit the heights of his 2013-14 campaign, in which he scored 25 goals in 33 appearances.

The 27-year-old forward has an excellent scoring record for Liverpool but has started only one of their three Premier League matches this season, and was played out wide for that encounter.

“Klopp will know he’s got to sort out the inconsistency,” Keys wrote on his personal website. “How many times have I said – managers/coaches always believe they can get something out of a player that no-one else has? They always end up disappointed. Players don’t change.

“Sturridge is a talent, but high maintenance. I hear he’s got a new management company now that he’s hoping will create a profile ‘like Beckham’s’. Daniel, there’s only one way to do that – play football regularly and well – the rest will look after itself.”

“I think Klopp may to have to bow to the inevitable any time soon and move him on.”

Liverpool have had a mixed start to the new season.

They beat Arsenal 4-3 in an opening-weekend thriller but lost to Burnley at Turf Moor before taking a point from White Hart Lane last Saturday.

Sturridge featured in two of the three games but is still yet to find the back of the net in the Premier League this season.

In other Liverpool transfer news, Michael Owen has praised Jurgen Klopp for his ruthless approach in the transfer market.