By Emma Sanders
Keith Wyness has claimed social media support for Steve Bruce was a key factor in his appointment as Aston Villa manager.
The Villa CEO said positive reactions to Bruce were essential to his appointment and revealed the club regularly monitor social media to test the temperature of supporters.
Wyness goes on to suggest the club may not have appointed Bruce if the fans’ reactions had tilted the other way.
“If the social media sentiment had been really, really against it, we would have had to consider it more,” said Wyness, as quoted by the the Birmingham Mail.
“It certainly wasn’t that way, though. We track social media through a daily report anyway.
“I looked at it for a bit but it is not a major factor. You have to be aware. It is one way to gauge the temperature of the fanbase.
“It gives you a feeling and it was overwhelmingly positive. There was no sense it would be a [deal-breaker].
Bruce was announced as Villa manager on Thursday following the sacking of Roberto Di Matteo on 3rd October.
It’s been a year of turmoil for the club, who after suffering relegation from the Premier League, have found themselves in 19th position in the Championship.
Former Birmingham City boss was one of a few names tipped to become England manager prior to Sam Alladyce’s appointment.
The 55 year-old has plenty of experience after managing at a number of Premier League and Championship clubs including rivals Birmingham, Hull City and Wigan Athletic.
However, it seems it wasn’t just Bruce’s experience which helped to land him the Villa job and he’ll undergo his first test as his side face Wolverhampton on Saturday.
In other Aston Villa news, one of the club’s break-through stars picks up an individual award after impressing this season.