By Alex Taylor
Tottenham are seeking to secure a record-breaking naming rights deal for their new stadium worth more than £400million, according to report.
The Evening Standard claims that Spurs have approached numerous top-level organisations in an attempt to agree a deal.
It is said that Tottenham chiefs are looking for a deal that could eclipse the current £400million arrangement made between Manchester City and Etihad Airways, agreed for their stadium in 2011.
The report says that while Spurs are yet to identify a preferred commercial partner in the deal, Qatar Investment Authority are thought to be interested.
Arsenal’s original naming deal with Emirates, signed in 2004, was worth more than £100million and was due to run until the end of the 2020-21 season.
In 2012, the Gunners signed a £150million extension to their shirt sponsorship deal with the airline, worth £30million per year until the end of the 2018-19 season. That agreement also ensured Arsenal’s home would be known as Emirates Stadium until 2028.
Tottenham’s new ground, which is expected to be completed by the summer of 2018, will be an enlarged version of their current White Hart Lane site.
When completed, the stadium is set to house 61,000 supporters, equal with Arsenal’s Emirates Stadium but short of Manchester United’s Old Trafford home, which currently seats 75,000 fans.
The north Londoners are playing their Champions League fixtures this season at Wembley as a large section of White Hart Lane is out of use due to the ongoing work on the new ground.
Tottenham’s European tie against Monaco will be the first of those fixtures and is set to break the British record for the highest attendance in Champions League match.
The club revealed on Friday morning that over 80,000 tickets have already been sold for the clash.
Spurs are anticipating a 90,000 sell-out at the national stadium in the first of their three home matches at Wembley this season.