By Harvey Byrne
West Ham vice chairman Karren Brady has stated that the club had “no culture” when she was appointed six years ago – and Hammers fans took to Twitter to express their disappointment at these claims.
The east London club have started the season in poor form following their move to the London Stadium from the much beloved Upton Park.
Now Brady has angered fans further at the Leaders 2016 event held at Chelsea’s Stamford Bridge, stating that the club didn’t have “culture” before she alongside David Sullivan and David Gold took over the club in 2009.
Karren Brady says Olympic Stadium was an opportunity to "rebrand" the club. Also says club had "no culture" when she arrived.
— Owen Gibson (@owen_g) October 5, 2016
Fans took to social media after these comments and were understandably unimpressed by them, with some claiming that she was digging a deep hole.
Here are a selection of their messages on Twitter:
As a normal working mans football club West Ham are finished, Karen Brady emphasises that with her latest comment, you rebrand a BRAND
— ⚒The Bearded Hammer⚒ (@91jackjack91) October 5, 2016
Are these "no culture" comments from Karen Brady true or just some sort of joke? #WHUFC
— mark speller (@supersonic_mark) October 5, 2016
Karren Brady sold the soul of West Ham United.
— West Ham Photos⚒ (@whufcphotos) October 5, 2016
Gobsmacked @karren_brady has came out and said we had no culture before they took us over. Honestly think this will stick with her for good.
— HammerandTalk (@hammerandtalk) October 5, 2016
— Ginger Pele⚒ (@kirkbailey3) October 5, 2016
— MonsterBet (@Monster_Bet) October 5, 2016
— calum vango (@calumv89) October 5, 2016
Brady, 47, was previously part of Birmingham City’s board alongside Gold and Sullivan, with the club now a mid-table Championship side.
The Hammers are in danger of playing the Midlands club in a league fixture next season, after their poor start which has left them in 18th place with four points after seven matches.
The campaign started with a lot of promise as the club were competing in the Europa League, capturing big names like Simone Zaza and most importantly retaining star player Dimitri Payet.
However, the season has not delivered on the early optimism with the club also being knocked out of Europe at the qualification rounds.
In other West Ham news, Gary Lineker questions Brady on Twitter after her comments.