By London correspondent Tony Hughes

West Ham have given up on signing Lyon striker Alexandre Lacazette, according to a report.

The Hammers have made a series of massive bids for the prolific forward, with the Evening Standard claiming they had a £32million offer rejected.

But the east Londoners have grown frustrated in their pursuit of the player and they are now ready to turn their attention elsewhere.

The Sun claim West Ham chiefs believe they feel the club is being used simply to hike up the price for a player who has already decided to join Paris Saint-Germain as a replacement for Zlatan Ibrahimovic.

It is said West Ham will not return to the negotiating table to attempt to meet the apparent £40million valuation for 24-year-old Lacazette, who scored 21 goals in 34 Ligue 1 appearances this season.

In contrast, no West Ham player reached double figures in the league during the 2015-16 campaign, with nine-goal pair Andy Carroll and Dimitri Payet topping the charts in the competition.

Lacazette’s goals were expected to earn him a spot in France’s Euro 2016 squad but he was overlooked by manager Didier Deschamps despite Karim Benzema not being considered for selection.

Lacazette joined Lyon as a 12-year-old and was offered his first professional deal with the club in 2010 and six years on has become a key player.

West Ham have been active in the transfer market this summer as they comb the globe for potential new strikers, with offers supposedly made for Marseille’s Michy Batshuayi and Liverpool’s Christian Benteke.

The size of their bid for Lacazette suggests he was their preferred target as they set their sights on handing Slaven Bilic a prolific forward for next season.

West Ham are ready to smash their club record transfer fee of £15.5million, which was spent to entice Andy Carroll from Liverpool in the summer of 2013.

Carroll is comfortably the Hammers’ record signing, although the club have also spent £10million-plus fees on the likes of Payet, Enner Valencia and Angel Ogbonna.

In other West Ham news, they are ready to trigger an £8million release clause to bring a winger to the Olympic Stadium.