By Dr Dan Plumley

3rd Aug, 2022 | 7:00am

Finance guru: Arsenal exploiting their own fans as lawsuit details emerge

Arsenal are exploiting their own fans by charging them extortionate prices for match-issue shirts.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the details of a new lawsuit against the Gunners’ kit manufacturer Adidas.

As relayed by Law360 last Wednesday (27 July), the German sportswear giants are alleged to have charged customers over the odds for ‘authentic’ NHL shirts which display several differences to those sported by players.

The claim is relevant to Arsenal owner Stan Kroenke, who owns NHL side Colorado Avalanche.

The Londoners, who have been sponsored by Adidas since the start of 2019-20, also operate a graded pricing system, with both replica and ‘authentic’ shirts on sale.

Plumley claims that the retail structure is just another way to “squeeze” more cash out of fans.

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“It’s a strange one, this,” the Sheffield Hallam University experr told Football Insider’s Adam Williams.

“It’s a little bit of a way to squeeze more out of the fans. In reality, what is the difference between the different levels of shirts?

“It can be almost £100 for the match shirt. All they really have is an enhanced ventilation system or something like that. Do we really need that option?

“The shirt providers and clubs have got their reasons to do this but it just seems like another way to make even more money from fans when there isn’t a real qualitative difference.”

In other news, pundit claims Nuno Tavares may have played last game for Arsenal after confirmed news.