Finance guru: Arsenal have 'no limit' as new Japanese deal agreed
There is “no limit” to the number and scale of commercial deals that Arsenal can sign.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Gunners’ renewed sponsorship deal with Japanese entertainment firm Konami.
Arsenal announced last Thursday (18 August) that they have extended their partnership with Konami, who are perhaps best known for producing the Pro Evolution Soccer (now rebranded as eFootball) game series.
The Londoners’ branding will continue to feature in the game and players’ likeness will be captured by 3D scanning technology.
Arsenal generated £136.4million in commercial income in 2020-21, the last financial year on record.
And Plumley explains that this figure will rise if they continue to “push boundaries” in the sponsorship and merchandising department.
Click below for exclusive transfer news
“There is a lot of leverage there,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“The club fits with the product. As a package, you can see why it suits them. From the commercial side of things, clubs know that if they push the boundaries there is no upper limit for them.
“You see clubs striking partnerships in all these spaces and this one that just works.
“There is also further leverage when you look at Konami’s country of origin and where they are based. That fits with the wider appeal of Premier League football.
“So, it’s no surprise to see clubs trying to extract maximum cash from these deals.”