Stefan Borson reveals how much Arsenal are likely to earn from St Lucia sponsorship deal
St Lucia Tourism Authority (SLTA) will become Arsenal's exclusive travel partner, but the sponsorship won't be as valuable as Visit Rwanda.
That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider it's likely to be one of the Gunners' "second or third-tier partners".
The North London outfit's eight-year-long partnership with Visit Rwanda has come to an end, a sponsorship deal that was frowned upon due to the country's humanitarian issues.
Instead, it looks as though, while SLTA will not become the club's new shirt-sleeve sponsor, they will replace Visit Rwanda in some capacity ahead of the 2026-27 campaign.
Arsenal have already agreed terms for their next front-of-shirt sponsor, which is something that not every club in the Premier League can say right now.
A multi-year agreement has been struck with American software company Deel, which is their first venture into the footballing world, and now new deals are taking place behind the scenes.
Arsenal to earn seven-figure deal from St Lucia sponsor
Supporters can often get excited about the potential windfall from new sponsorship deals, but Borson has seemingly poured cold water over any big payout from SLTA.
Speaking exclusively to Football Insider, Borson said: "Well, I don't think it is similar to Visit Rwanda. Rwanda were on the sleeve, which is a much more valuable property to sell.
"I think the reality is that this is just a very unexciting £1million to £2m deal. They'll be the exclusive travel partner, one of these things.
"It's really not... It doesn't particularly move the dial, it's just one of a number of second or third- tier partners."
The sponsorship is unlikely to make much of an impact behind the scenes, but it should still be seen as good business, with so many others struggling to secure deals.
More excitement coming at the Emirates Stadium
The Gunners are clearly attempting to use their recent success, in the Premier League and Europe, to strike new deals, and why wouldn't they?
It makes sense to capitalise on Mikel Arteta's trophy-winning 2025-26 season, with new plans even being made to upgrade the Emirates Stadium.
These new plans could add an extra 10,000 seats in North London, increasing the matchday revenue, which is likely to have huge impacts moving forward.
The partnership with STLA, while underwhelming to many due to the money earned, could be just the beginning of a number of new deals to emerge at the Emirates.