Aston Villa need close talks with FC Annecy to stop relationship ‘falling apart’ – Keith Wyness

Aston Villa’s purchase of French club FC Annecy will not work out unless there is a clear plan between the two clubs.

That is according to Aston Villa’s former chief executive Keith Wyness, speaking to Football Insider, as the club are in talks over acquiring a controlling stake in the second division French side.

A relationship between the two clubs has already developed, with defender Triston Rowe having joined FC Annecy on loan at the beginning of the season.

The move is expected to help Aston Villa develop young players and give them crucial game time and experience away from the club’s academy.

Aston Villa’s financial situation in the transfer market, means they will be hoping that an addition to their multi-club portfolio will help bring more players into the first team.

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Aston Villa using FC Annecy ‘purely for football reasons’

Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that a partnership with FC Annecy could work for Aston Villa.

Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness states that communication is key for the project to succeed.

Total Turnover£391m
Matchday Revenue£80m
Commercial Revenue£71m
Player Trading Profit£52m
Aston Villa’s 2024-25 financial accounts.

He told Football Insider‘s Inside Track podcast: “For football reasons, it seems that Annecy is a well-run club at that level of attracting young talent with good facilities and good scouting.

“So that’s the reason for me, it’s all pure football reasons rather than any commercial ones. So good luck to them for that.

“It would make sense provided its strategic fit and the people at Villa are actually good friends and be able to speak closely with the people at Annecy.

“Otherwise, the whole thing falls apart. You’ve got to have that close communication.”

Aston Villa’s European success proving crucial

Aston Villa’s ownership group, NSWE, have posted a £96.7million loss in their latest financial accounts, which could affect the club.

Wyness told Football Insider that Aston Villa’s return to the Champions League will prove financially crucial following that news.

Unai Emery’s side are also in the Europa League final, which will mean the club receives over £30m in prize money thanks to their run in the competition.

The Villans take on Bundesliga club Freiburg in Istanbul as they look to win their first European trophy since 1982.

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