Takumi Minamino is a “lively character” and the Liverpool loanee could make a big impact at Southampton.

That is according to former Premier League goalscorer Kevin Campbell, speaking exclusively to Football Insider as the Japanese attacking midfielder sealed a deadline day loan switch to the 12th place side.

Minamino was signed from Red Bull Salzburg for £7.25million last January but has failed to settle in at Anfield and has started just twice in the league this season.

Speaking after the deal was confirmed, Saints manager Ralph Hasenhuttl told the club’s official website: “He will help provide another good attacking option, and is importantly the right profile of player for us.”

From Liverpool’s perspective, Campbell believes the motive behind the loan switch is clear: to get Minamino some valuable first-team football.

“It’s a game-time thing,” he told Football Insider correspondent Dylan Childs.

Subscribe to Football Insider TV now

“It’s to get him up to speed, because at the end of the day if you’re not playing games, if you’re not playing 90 minutes, it’s frustrating.

“Minamino, he’s a lively character, so he wants to play.

“So for me, it’s best for all parties. It’s good for Liverpool, good for the player and Southampton are happy because they’ve got another quality player to call on.

“It’s always going to be difficult at a club like Liverpool. But you can only do what you can do.

“If he goes to Southampton and does brilliantly, as he really can, he’ll hopefully get more opportunities at Liverpool.”

Ralph Hasenhuttl will be hoping Minamino can inject some life into a Southampton side that has taken just six points from the last 24 available in the Premier League.

Their poor run of form culminated in an astonishing 9-0 defeat to Manchester United on Tuesday, the joint-worst margin of defeat in Premier League history.

In other news, a top pundit has said Rangers manager and Liverpool hero Steven Gerrard may have had major say in Jurgen Klopp’s latest signing.