Kieran Maguire: Celtic and Rangers fearful as £400m deal hangs in balance amid 'advanced talks'
Rangers and Celtic will be waiting with bated breath on the outcome of DAZN’s reported bid to buy BT Sport.
So says finance boffin Kieran Maguire, speaking exclusively to Football Insider about the intricacies of the current European TV deal.
The Financial Times reported on 22 September that DAZN is in advanced talks to acquire BT Sport.
BT Sport is the current rightsholder for the Champions League and Europa League in the UK.
The broadcaster currently pays £400million per season to show both competitions on its network.
But Maguire explains that figure could fall as a knock-on effect of DAZN’s potential takeover of BT Sport, with ramifications for British clubs.
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“Nobody knows what DAZN have got in store,” he told Football Insider correspondent Adam Williams.
“There will be a lot of curiosity from the British clubs that qualify for European competition, such as Celtic and Rangers.
“BT have some Premier League football but their big ticket in terms of what they can offer subscribers is European football.
“If DAZN decide they want to go in a different direction, it effectively leaves the European market open, probably to Sky.
“If Sky know they effectively have no competition, they know they can afford to pay a lower price.
“All of the British clubs that benefit from the market pool will be waiting for the outcome.
“BT pay more in than any other European broadcaster, and the British teams take more out on the back of that.
“If the value of the TV deal declines, so too will the amount that Rangers and Celtic make from it.”