Kieran Maguire: Celtic could miss out on £18m windfall after Uefa reveal
Celtic could miss out on “eight figures” worth of broadcast revenue if they fail to qualify for the Champions League group stages.
That is according to finance expert and Football Insider columnist Kieran Maguire, speaking exclusively after Uefa boosted the competition’s prize money for 2021-22.
According to Associated Press in May, qualifying for the Champions League group stage will net teams £13.4m compared to £13.1m in each of the last three seasons.
Celtic play FC Midtjylland on 20th July in the first leg of their first tie in the preliminary stages of the Champions League.
Maguire details just how lucrative qualification for Europe’s premier competition can be for the Hoops.
He told Football Insider correspondent Adam Williams: “In 2018, Celtic did qualify for the Champions League and they got £40m from TV income.
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“In 2019, they didn’t qualify and they only got £22m from TV income. So in terms of the difference, we are talking eight figures.
“That buys you an awful lot in Scotland because Celtic’s wage bill is £1m-a-week and that helps cover that particular cost base.
“They have the biggest wage bill in Scottish football. So therefore, you need to be in the Champions League if you want to break even or make a profit.”
Celtic made a small profit of £100,000 when they posted their last set of annual financial results in October.
Their half-yearly report released in February showed a pre-tax loss of £5.9m as revenue shrunk by £12.6m to £40.7m.