Celtic in line for major windfall after they 'strike gold' on Friday - expert
Frank McAvennie insists Celtic have “struck gold” and are in line for a major commercial windfall after announcing three new signings.
The former Hoops hitman, speaking exclusively to Football Insider, claims his former side are set for a “long-term boost” after tapping into the Japanese market.
Last Friday (31 December), Celtic announced the captures of Daizen Maeda from Yokohama F. Marinos, Yosuke Ideguchi from Gamba Osaka and Reo Hatate from Kawasaki Frontale.
They join Kyogo Furuhashi as part of the growing Japanese contingent at Parkhead.
McAvennie insists this can only benefit the club’s financial situation in the long term.
“These signings have given Celtic a long-term boost if you like,” McAvennie told Football Insider correspondent Ben Wild.
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“Celtic started a Japanese site when Kyogo came in, presumably because of how big the Japanese market is.
“That will provide a nice financial boost. Now we have four Japan internationals playing for us.
“There will be football fans in Japan who will follow Celtic now, they might buy shirts and other merch.
“If these guys are successful then we could have struck gold. I know that wasn’t the intention.
“The priority should always be signing the best players and I think that is what we have done.
“But it’s nice to have this little boost as well, that can only be good for us.”
Celtic are next in action against Hibernian on 17 January.
They remain six points behind Rangers in the league.