Celtic targeting 'huge growth' as new deal struck - Finance Guru

By Dr Dan Plumley

18th Jan, 2022 | 8:00pm

Finance guru: Celtic targeting 'huge growth' after new US deal announced

Celtic are in a position to take advantage of the “huge growth” opportunities in the e-sports market.

So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Hoops’ commercial deal with video game firm Strikerz.

Celtic became the latest European club to sign up with the United States-based company after they announced the new partnership last Thursday (13 January).

Strikerz are developing a football video game called UFL, which they hope will shake up the market.

Celtic will be fully licensed within the game.

Plumley crunched the numbers in the e-sports industry and explained how Celtic can ride the gravy train.

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“It is a huge growth area for Celtic,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.

“We have seen clubs sign e-sports players and expect that to continue moving forward in the future.

“If you look at e-sports general, the global audience is expected to grow to 495million people. E-sports enthusiasts make up 233m of that number.

“Year on year growth is nearly 12 per cent. China is the largest market by revenue.

“Football clubs will be seeing the growth potential there and trying to tie into it. There is, of course, that natural link there with the sport itself as well.”

West Ham, Borussia Monchengladbach, AS Monaco, Besiktas, Sporting Lisbon and Shakhtar Donetsk are also commercially involved with Strikerz.

Celtic scooped £17million from media and commercial activities in the last recorded financial year.

In other news, Tottenham and Wolves in race to sign Celtic rising star Mitchel Frame.