By Dr Dan Plumley

7th Sep, 2022 | 10:08am

Finance guru tips Celtic to strike £118m-plus deal after 'dramatic' talks update

Celtic could help the SPFL negotiate a bigger and better TV deal than the one currently on offer from Sky Sports.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the latest “dramatic” twist in negotiations with the media giants.

It had been widely reported that the SPFL and Sky were close to striking a new TV deal worth £118million over a four-season lifespan.

That would represent a £3.5m-a-year upswing on the SPFL’s current £26m-a-year agreement with Sky.

But per the Daily Mail on Monday (5 September), the SPFL will now hold emergency talks after negotiations with Sky collapsed.

It is understood that Rangers effectively vetoed the deal by failing to respond to a resolution regarding increased mastchday coverage.

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Plumley claims that, while they will feel “aggrieved”, it could actually work out better for Celtic in the long term.

“Celtic’s position on this is really interesting,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“Yes, they will be aggrieved and also the circumstances look, on face value, quite dramatic.

“But I also think there is more value to be had in the TV deals. It could be higher given some of the numbers you see around Europe.

But they were expecting that deal to go over the line, and you start to budget and plan accordingly when that is the case.

“Clubs also borrow against TV revenues, so it will put the breaks on from a strategy point of view.

So, it isn’t great for planning and that isn’t great for Celtic. But if we look to the long-term, there is more value to be had from that deal.

In other news, pundit fears Premier League club could now poach Ange Postecoglou from Celtic.