(Credit: Hasan Karim - Breaking Media/Getty Images)

Chelsea hit by new shirt sponsor blow after senior man quits

James holds a degree in Sports Journalism and Communications (MA) from the Real Madrid Graduate School. He has experience working for a number of local news outlets as well as the Sunday Mirror and Real Madrid TV. James is from Scunthorpe and has an affinity with Scunthorpe United, but is also a huge West Ham supporter and an expert on all things to do with the Hammers. He started working for Breaking Media in July 2023, initially writing on the Club Sites, where he specialised in West Ham content, before moving to Football Insider – where he is now an expert in football finance, speaking regularly with Stefan Borson and Keith Wyness to generate high-quality content in all things related to finance in the Premier League, Football League, and Scottish Premiership.

Published on:

18 Sep 2025, 7:21 am

Chelsea have been hit by a new blow in their bid to land a lucrative front-of-shirt sponsorship deal after a senior figure has left the club.

Enzo Maresca’s side played the majority of last season without a primary shirt sponsor and have so far failed to agree a deal for the 2025-26 campaign.

Chelsea wanted to agree a £50million shirt deal in the summer of 2024 before being forced to lower their asking price as the season went on.

The Blues announced a short-term deal in April for DAMAC to appear on the front of their shirts for the remainder of the 2024-25 campaign.

However, that deal didn’t continue into the summer’s Club World Cup and Chelsea have now started the new season without a shirt sponsor.

Chelsea remain without a front-of-shirt sponsorship deal for this season (Credit: Imago)

How much do Chelsea want from a front-of-shirt sponsor deal?

Chelsea are looking to agree a £60m deal for this season after holding talks with various interested parties on the back of their Club World Cup victory.

The London giants’ chances of landing a lucrative deal have just suffered a new blow following the departure of chief revenue officer Casper Stylsvig.

SportBusiness reported on Wednesday (17 September) Stylsvig has now left Stamford Bridge after spending less than two years in the role since arriving from AC Milan in November 2023.

The Dane also previously worked at Fulham, Manchester United and Barcelona before joining Chelsea.

Todd Boehly is looking to agree a lucrative front-of-shirt sponsorship deal (Credit: Getty Images)

Stylsvig’s departure raises various questions about where the Blues are currently at in their bid to land a new front-of-shirt sponsor deal.

Their last major shirt deal came in the 2023-24 campaign when Infinite Athlete agreed to pay £40m for a single season.

Chelsea have £70m hole in their accounts

Alongside their lack of a primary shirt deal, Chelsea also don’t have a sleeve sponsor for their first-team shirt or training kit.

Football Insider revealed on 16 August Chelsea have a £70m hole in their accounts without those three components in place, increasing the need for them to agree new partnerships soon.

The Blues’ revenue fell from £512m in 2022-23 to £468m in 2023-24 due to their lack of European football in that season.

However, their commercial revenue increased from £210m to £225m across the same period.

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