Chelsea expected to trigger transfer ban with 'slip-up' in their 'clever' plan - Keith Wyness

Chelsea must be incredibly mindful of their suspended transfer ban when it comes to their business across the next few windows.

That is according to former Everton chief executive Keith Wyness, speaking exclusively to Football Insider, who believes that it is not out of the question that the Blues "slip up" and trigger that ban.

The West London outfit have been creative with the way that they buy and sell players in recent years, and have also regularly moved stars between Stamford Bridge and their sister club Strasbourg.

Wyness believes that while you would expect that the looming transfer ban would prompt the Blues to tighten up their business, he believes that there is still a chance that they catch themselves out.

The transfer ban is suspended for the next two windows, and came alongside a £10million fine after the FA found them guilty of 74 breaches of the rules relating to agents during the Roman Abramovich era.

Wyness is adamant that the capital club have escaped with a relatively light punishment, but he still believes there is a chance that they could make things worse for themselves.

Chelsea 'too clever' with some transfer plans

Everton’s former chief Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that Chelsea have been "too clever" with some of their transfer strategies in recent years.

Their ban will be triggered if they commit a similar offence inside the next two windows, and Wyness believes that their creativity leaves them open to another error.

Speaking on the latest edition of Football Insider's Inside Track podcast, he explained why the ban should not be totally disregarded because it is suspended.

"This new management are trying to do so many things that are probably too clever in my view that they may just slip up," Wyness said.

"I wouldn't be surprised if something comes back to haunt them in due course, and it would be karma, because I think they deserve it in some way. 

"I think with Chelsea, we've seen them try some new, very clever things in terms of the hotels and different things, but maybe just they're going to be a bit too clever for their own good, and it may just come back to haunt them."

Chelsea set for massive revenue hit

Former Manchester City financial advisor Stefan Borson recently told Football Insider that Chelsea are facing a "massive loss of revenue" in the coming weeks.

The Blues are one of three Premier League clubs who are still yet to agree a new front-of-shirt sponsorship, with the new season now less than two weeks away.

Borson indicated that shirt sponsorships are "completely critical" for a club's finances, and noted that a team like Chelsea could lose out on £50m by not getting a deal in place.

Several clubs have had major issues with agreeing sponsorships this summer, but Chelsea, Nottingham Forest and Sunderland are now facing the prospect of heading into the campaign without a shirt sponsor.