Contract signed: Leeds put finishing touches to blockbuster off-pitch deal - Sources
Leeds United have already signed a contract with adidas for them to become their new kit supplier, Football Insider understands.
The Championship giants have reached a breakthrough in talks with sportswear giants to replace Italian firm Kappar, whose five-year agreement expires at the end of the season.
A Leeds source has told Football Insider that the precise value of the deal will depend on whether Marcelo Bielsa’ side win promotion to the Premier League.
United are hot favourites to do so after a run of five consecutive league wins took them to the Championship summit with nine matches of the campaign remaining.
Rumours have been rife for months that a deal was close with adidas, with this site reporting talks were advanced at the start of February.
Leeds have also held discussions with Nike and Under Armour but the German company have agreed terms.
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It is likely to mean a huge uplift on the current deal with Kappa, which is worth around £2million a year and dependent upon shirt sales.
That pales into insignificance compared to the Premier League giants like Man United and Liverpool, whose new deal with Nike could earn them estimated revenues of £70m a year.
Leeds can start to compete with established top-flight clubs, if not the Champions League elite, if they are competing in next season’s Premier League.
United’s pulling power is the highest in the Championship and their value to sportswear companies will be transformed by promotion.
In other Leeds United news, Danny Mills has dropped Kalvin Phillips BOMBSHELL in this exclusive interview.