Kevin Campbell has pleaded with West Ham to “thrown the kitchen sink” at keeping hold of Declan Rice amid strong Chelsea interest.

Speaking exclusively to Football Insider, the former Arsenal and Everton striker insisted it is vital the Hammers keep hold of their prize asset.

Campbell called on the hierarchy to make Rice a contract offer he can’t refuse rather than allow him to leave, even for a huge transfer fee.

Football Insider revealed this week that Chelsea are planning a fresh move for Rice, 21, in January but will first offload at least two senior stars before launching a mammoth bid.

The big-spending west Londoners have identified the England international as a top target capable of slotting straight into Frank Lampard’s side.

“Does it make sense? Yes,” Campbell told Football Insider. “Can West Ham afford to lose
him? I don’t think they can. He’s captain now, England international.

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“There’s no way he can leave your building, no chance. I don’t care if you’ve got to
chuck the kitchen sink at it, that’s what you’ve got to do.

“You sell your captain, your England international, you’re asking for trouble. It’s not as if West Ham can’t afford to give him a new contract and up his money.

“If they let him out of the building that’s a massive mistake. That’s all you need to set that lot [of fans] off. West Ham fans are passionate about their guys.

“Declan Rice was at Chelsea when he was kid, West Ham took him and built him and look at him now.

“He’s an England international so why would you let him leave the building? Do you need the money?

“If you need the money you make the moves elsewhere you don’t let your captain go, that’s for sure.”

In other news, a top pundit fears for West Ham after critical Angelo Ogbonna update.