Maguire: Everton set for £17m windfall after news confirmed
Everton may earn as much as £17million in 2020-21 with stadiums set to reopen fully – but they are still some way behind their rivals in this area.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after it was confirmed that sporting events in England would be allowed to welcome capacity crowds from 19th July.
Goodison Park holds just under 40,000 spectators and Everton are set to begin constructing a new 52,888-seater stadium set to open in 2024.
Everton last played a match in front of a packed-out home crowd when they drew 1-1 with Man United on 1st March 2020.
Maguire highlighted the gap between Everton and some of their Premier League rivals when it comes to matchday takings.
“They generate about six or seven per cent of total revenue from matchday,” he told Football Insider correspondent Adam Williams.
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“That’s about £16m or £17m coming in from matchday if they have a good season.
“If you compare that to Man United, they’re on £110m, Spurs are at £120m and Liverpool would expect to make £80m.
“So Everton are far less dependent on matchday for a variety of reasons.
“First of all, they are constrained by the number of seats available. Secondly, they have always priced their tickets cheaply.
“Also, while Goodison is iconic, it’s not prawn sandwich friendly, i.e. there is a relatively small proportion of hospitality tickets available compared to some of the bigger clubs.“