Rangers set sights on matching £45m Everton off-pitch deal after Ibrox agreement
Rangers have set their sights on an Everton-style £9million-a-year commercial deal after agreeing a club-record kit and retail deal with Castore.
The agreement is worth up to £25million across five years but Beahon wants to nearly double that with a £45m deal in the future.
🆕 #RangersFC is delighted to announce Castore, the fastest growing premium British sportswear brand, as its official kit and retail partner from the 2020-21 football season.#BetterNeverStops | #ANewEra
— Rangers Football Club (@RangersFC) May 17, 2020
“Why not get the club back to where it was in the 90s? We have got a clean slate from which to work from, we have got a phenomenal fan base, a phenomenal brand in Rangers Football Club and a club, on the pitch, that is certainly heading in the right direction and absolutely has the desire at every level of the club to challenging for trophies,” Beahon told Four Lads.
“If we get that mix right, and nothing is ever guaranteed in this world, we want to be taking it back to the level where the club is earning £7million, £8million, £9million plus, which is what it was in the 90s.”
Rangers have agreed a deal with Castore after cutting their ties with Hummel and Elite, a joint deal that signed in 2018.
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It was originally due to expire in 2021, but it has finished a year early following legal wranglings.
Intriguingly, Hummel, who also sponsored Rangers’ training ground for two years, have now emerged as Everton’s new kit manufacturer.
The Premier League big spenders announced yesterday they had agreed the kind of deal with Hummel that the Scottish giants are aiming for.
The three-year club-record agreement is believed to be worth around £9million-a-year.