Exclusive: Tottenham well placed to agree £20m-a-year naming rights deal
Tottenham are well placed to agree a £20million-a-year stadium naming rights deal after securing a return to the Champions League, sources have told Football Insider.
Spurs booked their place in the elite European competition after beating Manchester United in the Europa League final in May.
Tottenham remain in talks over a stadium naming rights deal after failing to reach an agreement since the state-of-the-art facility opened in 2019.
It is believed former chairman Daniel Levy was holding out for more than £20million, having turned down offers between £10-15million a year.
Sources say Tottenham are now in a stronger position to command around £20million a year following their return to the Champions League.
Tottenham could agree multiple deals after talks revealed
Tottenham are in talks to agree multiple commercial deals after hiring Altius8 agency to help transform the club’s revenues this summer.
The agency, which was founded by former Man United executives, is led by Victoria Timpson, who left Old Trafford as part of Sir Jim Ratcliffe’s cost-cutting measures last summer.
Spurs have performed extremely well commercially in recent years as they continue to cash in on opportunities at their 62,850-capacity stadium.
The north London giants’ latest accounts for 2023-24 revealed their turnover fell from £549.6million in 2022-23 to £528.2million, but that was driven by a significant drop in Uefa prize money.
Meanwhile, Tottenham’s commercial revenue increased from £227.7million to £255.2million across the same period.
A return to the Champions League will ensure more eyes are on the Tottenham Hotspur Stadium, with investors considering taking on the naming rights for the facility.
Thomas Frank’s side will play Villarreal, Copenhagen, Slavia Prague and Borussia Dortmund at home in the league phase of the competition, while they will face Bodo/Glimt, Monaco, PSG and Eintracht Frankfurt on the road.
Tottenham agree last-ditch Randal Kolo Muani deal
In terms of transfer activity, Frank has strengthened his squad throughout the summer window.
Tottenham agreed to sign Randal Kolo Muani on a season-long loan deal from PSG on deadline day (1 September).
The France international spent the second half of last season on loan at Juventus, where he registered 10 goals and three assists in 22 appearances.
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