West Brom are chasing the signing of Celtic star Olivier Ntcham before the transfer window shuts, Football Insider can exclusively reveal.
Slaven Bilic is keen to strengthen his midfield options at the Hawthorns after starting the season with consecutive Premier League defeats.
A Baggies source has told Football Insider the club are working on prising Ntcham from Parkhead but face competition from other Premier League and European clubs.
Football Insider revealed earlier this year that Celtic value Ntcham at around £12million, nearly three times what they paid for him in 2017.
That may be deemed an inflated price by West Brom given that the Frenchman is not a nailed-on starter in Neil Lennon’s side.
He has made nine appearances for Celtic this season, five of which have been in the starting XI.
In Lennon’s favoured 3-5-2 formation, Ntcham started the weekend 3-2 win over Livingston in a central playmaking role.
He was used almost solely in central midfield alongside Scott Brown in his first season and has subsequently played in more advanced positions.
The former France Under-21 international has been a key man in the Hoops’ domination of Scottish football since his £4.5million transfer from Man City in 2017.
Ntcham has made 132 appearances in all competitions for the Hoops, scoring 23 goals and supplying 13 assists.
He has two years remaining on his Hoops contract.
The summer transfer window in Scotland runs until midnight on 5 October.