Celtic agreeing a kit sponsorship deal with Adidas would be “fantastic” for both parties, according to Noel Whelan.
Speaking exclusively to Football Insider assistant editor Russell Edge, the former Aberdeen and Leeds striker joked about how many shirts the German manufacturer would sell if they were to supply the Hoops.
As reported by the Scottish Sun, Celtic are in talks with the sportswear giant over a deal which would be a record for Scottish football, eclipsing the £25million agreement with New Balance.
Whelan insists that both Celtic and Adidas would be getting a good deal, highlighting the incredible support of the Parkhead faithful.
Whelan told Football Insider: “It’s absolutely massive. Celtic speaks for itself, it’s a huge club with a great fanbase.
“They look about the merchandising, they think about it businesswise, is it good business? Of course it is.
“They get over 50,000 there every week – there’s going to be 50,000 home strips sold, 50,000 away strips sold and 50,000 third kits sold! Businesswise, it works for both parties.
“They’re going to get into Europe, they’re going to be showcasing Adidas in the Champions League or the Europa League. It’s fantastic for both parties, it’s good business for the club and Adidas.”
Celtic agreed a five-year deal with New Balance back in 2015, having previously had their kits provided by Nike.
The Hoops are on course for their ninth successive Premiership title, while they could also clinch a fourth domestic treble on the bounce.