Man United could land £25m naming rights deal - sources

James holds a degree in Sports Journalism and Communications (MA) from the Real Madrid Graduate School. He has experience working for a number of local news outlets as well as the Sunday Mirror and Real Madrid TV. James is from Scunthorpe and has an affinity with Scunthorpe United, but is also a huge West Ham supporter and an expert on all things to do with the Hammers. He started working for Breaking Media in July 2023, initially writing on the Club Sites, where he specialised in West Ham content, before moving to Football Insider – where he is now an expert in football finance, speaking regularly with Stefan Borson and Keith Wyness to generate high-quality content in all things related to finance in the Premier League, Football League, and Scottish Premiership.

Published on:

29 Jun 2024, 2:30 am

Manchester United could earn up to £25million a year if they can agree a stadium naming rights deal, sources have told Football Insider.

Sports business expert Lukasz Baczek exclusively revealed to Football Insider there is likely to be significant interest from companies looking to secure a deal with Man United.

The Athletic reported the Premier League giants are considering selling the naming rights to a refurbished Old Trafford or a newly-built stadium.

It comes as Sir Jim Ratcliffe is looking to drive up Man United’s revenues after securing a 27.7 per cent stake in the club for £1.25billion earlier this year.

Sources say a naming rights deal for the £74,000-seater stadium or a brand new development would likely bring in between £20-25million a year due to the club’s global standing.

Man United naming rights deal could exceed Man City agreement

Ratcliffe has been exploring various potential avenues to fund the stadium project since his arrival at Old Trafford in February.

Talks are believed to have taken place with major financial institutions after reports suggested a new stadium could cost around £2billion.

Former Everton CEO Keith Wyness revealed to Football Insider Man United chiefs are looking to build on the land next to Old Trafford if a new facility is the favoured option.

A naming rights deal is one way for Ratcliffe to source some extra revenue as he looks to help the club catch up with their competitors.

Manchester City currently earn the most in the Premier League from naming rights as Etihad Airways pays around £15million to sponsor their stadium as part of the Abu Dhabi airline’s £80million annual contribution to the club.

Barcelona’s stadium naming rights and kit sponsorship deal with Spotify is by far the biggest in football, with the streaming company paying the La Liga giants £236million over four years.

In other news, Man United plan to accept “huge” offer for star man.

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