(Credit: Imago)

Nottingham Forest to land £8m windfall after deal agreed

James holds a degree in Sports Journalism and Communications (MA) from the Real Madrid Graduate School. He has experience working for a number of local news outlets as well as the Sunday Mirror and Real Madrid TV. James is from Scunthorpe and has an affinity with Scunthorpe United, but is also a huge West Ham supporter and an expert on all things to do with the Hammers. He started working for Breaking Media in July 2023, initially writing on the Club Sites, where he specialised in West Ham content, before moving to Football Insider – where he is now an expert in football finance, speaking regularly with Stefan Borson and Keith Wyness to generate high-quality content in all things related to finance in the Premier League, Football League, and Scottish Premiership.

Published on:

08 Aug 2025, 1:30 pm

Nottingham Forest are likely to earn around £8million from their shirt sponsor deal with Bally’s Corporation, sources have told Football Insider.

The Premier League side initially launched their new shirts last month without a front-of-shirt partner.

However, Forest confirmed on 5 August Bally’s logo will feature on the club’s front of shirts for the upcoming season.

The American betting company, which was founded in 2004, is headquartered in Providence, Rhode Island.

Bally’s replaces fellow gambling firm Kaiyun Sports after it’s two-year deal at the City Ground expired this summer.

Sources say the agreement with Bally’s is likely to be worth around £8million due to the sponsorship not being in place for the kit launch.

The deal will only last for a year as Premier League clubs have agreed a ban on front-of-shirt gambling sponsors from the start of the 2026-27 campaign.

Elsewhere, West Ham agreed a similar deal with BoyleSports this summer, with the Irish betting firm believed to be paying around £10million.

Evangelos Marinakis has helped improve Nottingham Forest's revenue (Credit: Getty Images)

Nottingham Forest could get extra £20m after stunning twist

Forest posted a record-breaking revenue for 2023-24 after their turnover improved from £155million to £190million.

That was driven by a substantial uplift in commercial revenue from £19million to £45million as they look to cash in on opportunities at the City Ground.

Their revenue is likely to have increased again last season after Nuno Espirito Santo led his side to a seventh-place finish and a European spot.

The City Ground club were set to compete in the Conference League next season before Crystal Palace’s removal from the Europa League saw them promoted up into the second-tier competition.

However, Forest’s place in the Europa League is yet to be fully confirmed after Palace appealed to the Court of Arbitration for Sport (CAS), with the decision set to be delivered on Monday (11 August).

Finance expert Stefan Borson told Football Insider Forest could earn up to £20million more from the Europa League than the Conference League due to the significant difference in prize money on offer between the two competitions.

Nottingham Forest finished seventh in the Premier League table (Credit: Hasan Karim - Breaking Media)

Nottingham Forest told £35m James McAtee offer will be accepted

In terms of a potential incoming at the City Ground, Football Insider revealed on 3 August Forest have been told a £35million offer will be accepted for James McAtee.

Nuno’s side are believed to have seen a £25million bid rejected for the Man City academy product.

McAtee started in just nine games for Pep Guardiola’s side last season, where he registered seven goals in 27 appearances.

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