Tottenham star Son Heung-Min is a “football god” in his home country and the club have pulled off a “low cost, no-brainer” with a new social media initiative.
That is according to spreadsheet wizard and new Football Insider columnist Kieran Maguire, speaking after Spurs launched an official South Korean-language Twitter handle.
The account quickly amassed 12,000 followers and comes weeks after Spurs registered a new Twitch account, a live-streaming platform also hugely popular in Son’s native country.
Maguire lauded Tottenham’s marketing strategy in capitalising on Son’s star-power.
He told Football Insider: “I think people in this country underestimate just how much of a football god Son Heung-Min is in South Korea. I’ve been to the new Tottenham Stadium and I’ve sat near people from South Korea who were in London and were absolutely desperate to get tickets.
“Then they go to the megastore and it’s all Son gear, so he has huge sway in South Korea, he is the poster boy of their country’s football. Rightly so because he is an absolutely superb player.
“So this Twitter thing is a no-brainer. Spurs have done the right thing. It’s relatively low cost. You set up a Twitter account, which costs you nothing and then all you need is an individual who has the linguistic skills to communicate with a large audience.”
Son has played 89 times and scored 26 goals for his home country, finishing as runner-up in the 2015 AFC Asian Cup.
He has been with Spurs since August 2015 and recently scored his 100th goal for the club in a 3-0 victory over Leeds on 2 January.