Kieran Maguire expects Newcastle to complete naming rights deal after £29m reveal
Kieran Maguire has tipped Newcastle United to sell the naming rights to their training ground.
Speaking exclusively to Football Insider, the football finance expert claimed the Magpies “would struggle to attract a significant price” if they chose to sell their stadium naming rights instead.
The Premier League ratified a PIF-backed takeover of Newcastle United on October 7th.
Speaking to Sky Sports a day later, new Newcastle director Amanda Staveley revealed plans to review the “commercial side” of the club’s operation.
As revealed by Maguire on Twitter, Newcastle’s commercial revenue in 2020 was £29million.
When asked by Football Insider if the new owners may sell the stadium naming rights to generate greater commercial revenue, Maguire said:
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“Even if the stadium is given a formal name, it is St. James’ Park. It is part of the history and heritage of the city. St. James’ Park is so central to Newcastle.
“The advantage that Man City has was that it was a new stadium when it was named the Etihad, much like the Emirates.
“I think Newcastle would struggle to attract a significant price if they wanted to sell the stadium naming rights.
“I think we’ll see them copy the likes of Everton in selling the naming rights of their training facility.”
Speaking to Sky Sports, Staveley said: “What we’re going to do is not talk about managers or what big signings we can make.
“We’re going to do a review right through the football operations, of the commercial side as well, and come back and make some decisions.”