Kieran Maguire issues 'offshore' Everton reveal after club-record deal - 'it's split the fan base'
Kieran Maguire has questioned the “moral and ethical compass” of Everton after the club signed a new sponsorship deal with Stake.com.
Speaking exclusively to Football Insider, the football finance expert said the partnership is “reflective of the race to the bottom” when it comes to who club’s do business with.
On Thursday (9 June), Everton announced a club-record partnership with casino and sports betting platform Stake.com.
The Times‘ Paul Joyce reported (9 June) that Everton will earn in excess of £10million per season from the multi-year deal.
The new sponsor will feature on front of both the men’s and women’s shirts from next season.
When asked by Football Insider for his thoughts on the nature of the company Everton have signed with, Maguire said: “At present, what we have seen is this deal has split the fan base.
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“It is reflective of the race to the bottom when it comes to having a moral and ethical compass as to who you do business with.
“As the club points out, it is perfectly legal. A degree of scrutiny of Stake.com shows that their gambling licence comes from the Isle of Man while the company is based in the Dutch Antilles. There are two off-shore elements.
“I went on to a customer review site to look at the company and it doesn’t read very well.
“You combine a casino, where the odds are stacked in favour of the house along with cryptocurrencies, which is an unregulated, highly volatile and easily manipulated product itself, the main focus appears to be money.”