Kieran Maguire issues 'unusual' Everton claim as £10m-a-year deal confirmed
Kieran Maguire has claimed the lucrative new sponsorship deal Everton have signed will not make “a huge difference” to the club’s financial position.
Speaking exclusively to Football Insider, the football finance expert said there should be “greater concern in a full and thorough review” of the club’s “overspending” in recent years.
On Thursday (9 June), the Toffees announced a club-record partnership with casino and sports betting platform Stake.com.
According to The Times‘ Paul Joyce (9 June), Everton will earn in excess of £10million per season from their new multi-year agreement.
The Merseyside club recorded a £120.9million loss for the year ending 30 June 2021.
When asked by Football Insider‘s Dylan Childs if the increased sponsorship deal would go someway to alleviating concerns, Maguire said: “Everton are in an unusual position.
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“They are claiming this deal is the biggest outside of the ‘Big Six’ without naming numbers.
“An extra £1million or £1.5million a year is not going to make a huge difference though. What should be of greater concern is a full and thorough review of the overspending that has taken place over the past five years.
“You could say under present circumstances nothing matters other than maximising revenues.
“It does perhaps call into question whether the club are genuinely desperate for the money. Where is the funding ultimately coming from?
“They have much bigger things to handle than a deal that’s worth a million or two.”