Kieran Maguire: Liverpool have set their sights on Man United as Ed Woodward claim rubbished
Ex-Man United CEO Ed Woodward was wrong – Liverpool are proving that greater success on the pitch brings greater commercial revenues.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider about the stark contrasts between the two North-West rivals.
Liverpool are still in with a shot of a historic quadruple this season despite dropping points in the league against Tottenham last Saturday (7 May).
United were thumped 4-0 by Brighton on the same day and could realistically finish as low as 8th.
The Red Devils are still on top in the commercial stakes, however, and recorded £287million in sponsor and merchandising income 2020-21 compared to Liverpool’s £217m.
But Liverpool have recently signed a number of new commercial deals and revealed their new home kit to fanfare last Thursday (5 May).
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They are also in talks with several firms over a new front-of-shirt sponsor deal, as revealed by this site last month (22 April).
And Maguire claims that the Merseysiders’ corporate success disproves Woodward’s old claim that big clubs are commercially bulletproof.
“They have Man United in their targets now,” he told Football Insider‘s Adam Williams.
“Ed Woodward used to say that you do not need to win football matches to be commercially successful.
“But Man United have been flatlining for a number of years and Liverpool have been growing.“
Woodward was replaced by Arnold in the United throne room in February.
Liverpool beat United 5-0 and 4-0 in the Premier League this season.