Kieran Maguire: Premier League using 'full force of law' to protect Leeds revenue amid '£100m' claim
The Premier League is “utilising the full force of the law” to protect vital revenue streams for Leeds United, according to Kieran Maguire.
Speaking exclusively to Football Insider, the football finance guru delivered his verdict after a Premier League chief revealed lockdown had made the problem of illegal streaming worse.
As quoted by offthepitch, Mathieu Moreuil, the Premier League’s director of international football relations and EU affairs claimed Europe-wide action is needed to minimise illegal streaming.
Moreuil admitted it was impossible to complete eradicate illegal streaming.
“What the Premier League are doing is they are utilising the full force of the law in terms of getting internet providers to give away the addresses of the illegal streamers and the people who are downloading,” Maguire told Football Insider‘s Adam Williams.
“They are trying to come down on this but it’s a whack-a-mole situation in which the downloaders will use VPNs to address that.
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“It won’t be eradicated. Whilst there is a very expensive subscription model there will be people tempted to get around that cost.
“The broadcasters have to get their pricing right to reduce the incentive to pirate. The football authorities need to persuade fans of the benefits of going through the legitimate route.
“People ultimately have a choice. The £50 you pay for your dodgy Amazon stick – where’s that going? It might be going to criminal gangs or it might be going to enterprising local youths for all I know.
“It’s a very significant cost for the broadcasters but I think they tend to overstate the impact. Let’s say there are 500,000 people watching an illegal stream they would say that all of those people would pay £30-a-month to Sky.
“I pay £200-a-year for my NOWTV sports pass which I think is good value. Let’s say 500,000 x £200 (£100million).
“But those people might be prepared to pay £50 but not £200 – it’s not a one-for-one. The numbers are exaggerated because it assumes people can afford to and would be willing to pay the amount charged by the traditional broadcasters and I don’t think that’s the case.”