Sunderland still face 'systematic issues' despite £200m EFL boost

By Kieran Maguire

7th Mar, 2023 | 11:21am

Kieran Maguire: Sunderland have a major problem as £200m news confirmed

Sunderland and other EFL clubs still face issues such as wage control despite the potential financial increase in television rights.

That is the opinion of finance expert Kieran Maguire, who spoke exclusively to Football Insider about the issues in regulating finances in the Championship.

The Daily Mail reported last month (23 February) that the EFL television rights are set to double after a handful of broadcasting companies showed interest in England’s lower tiers.

ViaPlay and DAZN are believed to have joined the race for EFL television rights alongside BT Sport and Sky Sports.

The current deal rakes in £119million annually, but the value is expected to soar in excess of £200million due to fresh interest.

Maguire believes Championship clubs can expect to pocket £6million from the improved deal but insists there is still need for financial regulation.

The EFL TV deal presently is worth £119million per year,” Maguire told Football Insider’s Sean Fisher.

Clubs get around about £3million per year from that deal in the Championship.

If that doubles then we could be looking at clubs pocketing £5-6million plus the solidarity payments from the Premier League which are also likely to increase.

It would certainly help, but whether it would help the systematic issues such as wage control in the EFL I am yet to be convinced.

Unless clubs can be persuaded to adopt and address some sort of regulated wage control.

But that would be incredibly difficult when six teams are getting either promoted or relegated from the Premier League and League One which are substantially different markets.

In other news, Sunderland star Dan Neil in advanced talks over deal