Liverpool owners Fenway Sports Group put profits ahead of trophies – they won’t sanction £250million summer spending spree like Chelsea’s Roman Abramovich.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively with Liverpool’s top-four chances hanging by a thread after defeat to Fulham on Sunday.
Missing out on Champions League qualification would seriously impact Liverpool’s turnover, with up to £150million available for wining the competition outright.
To make matters worse, Football Insider revealed in February that the club are expected to announce that annual revenues have dipped below the £500m mark.
FSG have been under the spotlight of late after Sportico broke news that they were ready to sell 10 per cent of the company to RedBird Capital in a £530m deal.
Amid the deal, Maguire claims that FSG prioritise profits above all else, an approach that means we aren’t likely to see huge transfer spending at Anfield any time soon.
He told Football Insider correspondent Adam Williams: “I think FSG are more focused on bottom line than they are on winning trophies. Clearly, it’s in their interest to win trophies because that’s going to help them sell deals.
“But they are not a glamour asset to FSG in the same way that Chelsea are to Roman Abramovich.
“If Liverpool were subject to a transfer ban, FSG would not sanction £250m being spent on players like Abramovich did last summer.
“It is a different business model. They didn’t want to lose Coutinho, Sterling, Suarez etc, but they made a lot of money from those player sales and it’s certainly been invested very well.
“But I wouldn’t say they are like a Sevilla, say, because they are not a ‘destination club’ in the same way that Liverpool are.
“You can see a player going to Liverpool and staying there for the rest of his career because he’s got a chance to win the Champions League and the Premier League. They aren’t a stepping stone.”
Liverpool are down to 8th in the table after a run of six losses in their last seven Premier League games.
That takes them to nine losses in the league in total, the same number they lost in the 2017-18, 18-19 and 19-20 campaigns combined.