Leeds United are in line for a blockbuster new shirt sponsor deal if they get promoted at the end of the season, Football Insider understands.
The Yorkshire giants are one year into a two-year deal with gambling company 32Red that was agreed last July.
A Leeds source has told Football Insider the club are ready to rip up that deal and replace it with a far more lucrative one if they succeed in going up to the Premier League when the campaign resumes.
Reports in the French media last night suggested a potential £28million-a-year deal with Qatar Airways has been mooted.
That would be a gamechanging move for a club who have spent 16 years in the Football League and would bring United closer in line with the Premier League elite.
The likes of Liverpool, Man United, Man City, Arsenal, Tottenham and Chelsea all command shirt sponsorship deals worth £40million-plus a year.
Leeds could pay penalty clauses to buy 32Red out of the final year of the current contract and reach agreement with a new sponsor.
Alternatively, they could take advantage of the clauses in the current deal to renegotiate much-improved terms with 32Red.
United’s negotiating power will be transformed if they can offer sponsors the visibility and glamour of the top flight.
Leeds’ tradition and vast fan base makes them attractive to blue chip companies.
They have by far the highest commercial revenues in the Championship, generating £27m of their total £49m turnover last season from this income stream.
A potential new shirt sponsor deal comes as Leeds put the finishing touches to a new kit deal with adidas.
The Championship giants already have an agreement with the sportswear giants to replace Italian firm Kappa, whose five-year agreement expires at the end of the season.
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