Kieran Maguire: Leeds sitting on Adidas goldmine as 'amazing' figures revealed
Leeds United can expect to see their Adidas-branded merchandise “flying off the shelves” as the club emerges from the pandemic.
That is according to finance expert and Football Insider columnist Kieran Maguire, speaking exclusively after Leeds released their annual report.
The club posted a £62.4million loss for the 2019-20 financial year but merchandise sales skyrocketed by 64 per cent.
Adidas replaced Kappa as Leeds’ kit manufacturer at the beginning of the season, signing a five-year deal.
Maguire hailed the agreement between the two parties and predicted that Leeds can expect to see their merchandise profits soar as stores reopen.
He told Football Insider correspondent Adam Williams: “They’re going to get greater prize money off the back of this season and merchandise sales are going to get a leg-up too.
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“There are no doubts that the merchandise sales have been amazing. Adidas have been very pleased with them. They have paid a decent whack as well.
“They are very attractive to sponsors. Next year, when restrictions are lifted, things are only going to get better with Adidas. Products are going to be flying off the shelves.
“The gear looks good and Leeds have such a committed fanbase that they will fork out for any of the new merchandise.”
Leeds are enjoying a superb campaign in their first season in the top-flight for 16 years.
Marcelo Bielsa’s side moved into the top half of the table after a stunning 2-1 smash-and-grab win away to Man City on Saturday.