By Kieran Maguire

25th Jul, 2021 | 8:00pm

Leeds could be about to hit the jackpot amid £86m reveal - Kieran Maguire

Leeds United are in line for a greater cut of an increased overseas Premier League TV money pot if they perform well next season.

So says finance guru Kieran Maguire, speaking exclusively to Football Insider after the league negotiated two new broadcasting deals.

As reported by the Times on 23rd July, the new arrangement with Chinese streaming service iQiyi is worth less than half of the previous year’s £543million deal.

However, the overall overseas TV money pot is understood to have increased due to a new six-year deal in Serbia worth £85.5m per season.

International TV money is based more on performance than in previous years and Leeds will profit if they have an impressive 2021-22, explain Maguire.

“The Chinese deal is about half of the last deal,” he told Football Insider correspondent Adam Williams.

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It’s a dramatic decline but the deal that they signed last year, I heard that it was about 20 per cent of the deal it was replacing.

“It’s a buyer’s market. Overseas TV income is worth about 50 per cent of total Premier League TV money.

“While there is disappointment with what’s happened in China, it has been replaced with a significant increase in the Scandinavian deal.

“Also, they have signed one in Serbia for £513m for six years, which is £85.5m-a-year. Serbia’s own TV deal is worth a fraction of that.

“The Premier League delivers eyeballs like no other sports subscriptions service.

“The TV money pot is more performance-based now. It used to be split evenly but in 2018, they changed the formula.

“Now, any increase in overseas TV money is half-split on a merit basis. So if, say, Leeds finish 8th this year they will get a greater cut.”

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