Revealed: Leeds open talks over stunning £50m financial deal
The San Francisco 49ers are in talks to buy a further 15 per cent stake in Leeds United for £50million, Football Insider understands.
The American Football giants are planning to increase their shareholding in the Premier League club to 25 per cent after first investing two years.
The NFL franchise believe Leeds have huge potential and are confident the value of the club will grow considerably as they become more established in the top flight.
Discussions are taking place between Leeds owner Andrea Radrizzani and 49ers Enterprises, the investment branch of the San Francisco 49ers.
They bought £11 million worth of shares, thought to be around 12 per cent of the club, in 2018 after first being courted by the Italian businessman a year earlier.
Leeds have rocketed in value this year after being promoted to the Premier League and establishing themselves as a favourite of neutrals on the back of some thrilling attacking play overseen by Marcelo Bielsa.
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Radrizzani is confident Leeds will be worth £300million if they avoid relegation this season and benefit from another huge broadcasting deal next summer.
That would make them an even more attractive prospect to potential investors.
Leeds were valued at around £45m when Radrizzani bought the club in 2017 from unpopular previous owner Massimo Cellino.
He reduced his 100 per cent holding to around 88 per cent when 49ers Enterprises bought their first stake in 2018.
The 49ers president Paraag Marathe sees Leeds’ potential, massive fanbase and growing commercial appeal as key planks in their continued growth.
The club reported a £21m loss in their most recent set of accounts, but turnover increased to nearly £50m in 2018-19.
Record shirt sponsorship and kit deals were secured over the summer despite the pandemic and the value of the playing squad has been transformed following headline signings like Rodrigo Moreno, Diego Llorente and Robin Koch.