By Dr Dan Plumley

17th May, 2022 | 4:00pm

Finance guru: Liverpool and Man United 'counting their money' as joint deal struck

Liverpool and Man United will be “delighted” that they are able to sell their own broadcast rights in pre-season.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the North West rivals’ upcoming exhibition match in Thailand.

United and Liverpool will meet in front of 65,000 fans at the Rajamangala Stadium as part of the Bangkok Century Cup on 12 July.

Sport Business reported last Monday (9 May) that the two clubs have struck a deal with media giants IMG to produce and broadcast the friendly around the world.

Liverpool raked in £266.1million in media income last season, while United trousered £254.8m from the same source.

But Plumley claims that their broadcast revenue would soar if they were allowed to consistently auction off their own rights as they have for the event in Bangkok.

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“The clubs will be delighted with this,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“They have wanted to go down this route for a while, selling their own rights for individual matches.

“Even very low-cost fees for subscribers would generate significant amounts of revenue for clubs because of the fanbases.

“I haven’t seen any figures for this yet but it could be very lucrative when they’re counting their money, especially for big clubs like United and Liverpool.”

Liverpool and United will both take on Crystal Palace in Singapore days after the match in Bangkok.

Jurgen Klopp’s side beat the Red Devils 5-0 and 4-0 in their two clashes this season.

In other news, ex-Uefa official calls on Premier League to hire Pierluigi Collina after Liverpool controversy.