By Kieran Maguire

18th Jun, 2022 | 11:22am

Kieran Maguire issues Liverpool 'bidding war' claim as £130m-a-year deal agreed

Liverpool could earn more broadcast cash if the Premier League launches its own streaming service or auctions off its rights on an exclusive basis.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the future dynamics of TV money distribution in the top flight.

The Premier League currently sells its domestic rights to Sky Sports, BT Sport and Amazon, while its international buyers are more diverse.

An in-house streaming service has long been mooted after the success of the likes of Netflix in the wider entertainment industry.

The MLS has signed a £130million-a-year deal to exclusively stream all of its games via Apple TV for the next 10 years, as relayed by The Guardian on Thursday (16 June).

And Maguire suggests that Liverpool would be the main beneficiaries if the Premier League sparked a bidding war by pursuing a similar model.

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“The difference wouldn’t be too enormous” he told Football Insider’s Adam Williams.

“But the one big issue is that if the Premier League was to sell all the international rights to a single bidder, there could be a bidding war. That would be a classic case of a rising tide lifting all ships.

“Liverpool have a higher than average payout from the Premier League because of their success and popularity with broadcasters.

“That would mean they benefit more from a deal like this than a small club such as Crystal Palace.”

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