By Dr Dan Plumley

29th Aug, 2022 | 1:34pm

Finance guru: Liverpool lining up the 'next big thing' amid record-breaking reveal

Liverpool know that streaming services are the “next big thing” in the football media landscape.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Merseysiders’ possible desire to move away from traditional broadcasting mediums.

Jurgen Klopp’s side followed up their 2-1 defeat to rivals Man United with a historic 9-0 demolition of Bournemouth last Saturday (27 August).

As reported by Sport Business last Wednesday (24 August), the defeat to the Red Devils set a new Premier League streaming record through US-based media platform Peacock.

The broadcast averaged 796,000 viewers via the online service, which is operated by American TV giants NBC.

Liverpool owners Fenway Sports Group have previously made clear their aspirations to sell their own media rights, potentially via an OTT streaming platform.

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Plumley suggests that the success of Peacock across the pond will only strengthen their resolve.

“It’s one of those things that will happen further at some point,” he told Football Insider’s Adam Williams.

“It’s a case of when if not if. It is the go-to platform for a lot of people. Streaming is perceived as the way forward or the next big thing.

“Again, I think you can see the appeal for the club when you look at these figures. If you were to sell your own rights, you’ve got an audience of nearly 800,000 right there.

“You’re obviously never going to get that many people in a stadium, so this is one of the next best things.”

In other news, pundit backs Liverpool to seal late-window signing amid “outstanding” claim.