Finance guru: Ruling body U-turn may have just robbed Liverpool of more than £10m per year
Liverpool would have earned in excess of £10million extra per season if Uefa had pressed ahead with plans to play 10 group stage games in the Champions League.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the ruling body’s climbdown over plans to expand their flagship completion.
The Champions League will welcome four extra teams from the beginning of the 2024-25 season in a new Swiss-format group stage system.
Uefa originally planned for each team to play 10 times before the knockout rounds, but BBC Sport reported last Tuesday (10 May) that this has been scaled back to eight.
Plumley crunched the numbers and concluded that Liverpool could have pocketed £5m from each of the two matches now wiped from the slate.
“In the most recent figures for the Champions League from 2019-20, they took £16m from the market pool of the competition,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
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“They also played eight matches in total before they got knocked out by Atletico Madrid. That shows us that it’s around £2m per match.
“You also included matchday within that as well. So you probably end up at a figure of £3m or £4m per matchday, per club. There are also win bonuses. So, it’s not an exact science but let’s call it £5m per match.
“The caveat is that this is based on future iterations of the competition. Broadcast money will probably be even higher anyway.”
Six-time European champions Liverpool take on Real Madrid in the Champions League final next Saturday (28 May).
Uefa also reportedly want to introduce a new pre-season mini-tournament featuring the competition’s top clubs.