Dr Dan: Liverpool set for 'best deal they've ever had' after top executive's claim
Liverpool will get a “better deal than they’ve ever had” in the new-look Champions League from 2024.
So says finance expert and new Football Insider columnist Doctor Dan Plumley, speaking exclusively about recent remarks from Florentino Perez.
The controversial Real Madrid president reaffirmed his commitment to the Super League at the club’s General Assembly on 20 November.
As quoted by the Daily Mail, Perez said of the shelved breakaway competition: “It’s giving clubs liberty to take charge of their own destiny.”
Liverpool withdrew from the pan-continental league days after it was announced in April following a deluge of fan antipathy.
The Merseysiders will, however, take part in the ‘Swiss model’ Champions League from 2024, which will almost double the size of the competition.
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But Plumley claims Liverpool will still not be satisfied despite the fact they are set to rake in historic broadcast and commercial revenues.
“We haven’t heard the last of breakaway plots,” the Sheffield Hallam University expert told Football Insider correspondent Adam Williams.
“The timing of the whole thing back in April was the day before the vote on Champions League reform.
“You had the big clubs like Liverpool saying that they want more of a say in that competition, which would transfer into more revenue for them.
“That’s been eased a bit because of these reforms. The Champions League will be a Super League in all but name when it goes to the Swiss model.
“The broadcast deals and commercial arrangements are signed in five-year blocks.
“So there will be a few years where clubs like Liverpool are getting a better deal than they’ve ever had.
“But all the while, they’ll still be thinking they can do it better themselves.”
Liverpool earned £201.6million in broadcast income in the last financial year.
They have already qualified for the knockout rounds of this season’s Champions League and are on track for similar revenues in 2021-22.