Liverpool suffer financial hit after Champions League blow - Stefan Borson

Finance Consultant AUTHORITY Former Manchester City financial advisor; legal specialist in Premier League Profit & Sustainability Rules (PSR). FOCUS PSR & SCR compliance, transfer budgets, high-stakes football finance, and elite-level sports litigation. THE AUDIT Stefan utilises Statscore’s Financial Modelling Engine, including Deep-Data Metrics like Amortisation Schedules, Revenue-to-Wage Yields, and Projected PSR Thresholds. He provides forensic legal analysis to reveal the fiscal reality behind club operations that traditional sports reporting overlooks.

Published on:

12 Jan 2025, 9:29 am

Liverpool are set to announce a financial loss after missing out on Champions League football for last season.

That is the view of finance expert Stefan Borson, who exclusively told Football Insider the Merseyside giants’ revenue will remain around a similar level due to an increase in commercial deals.

Liverpool had to settle for a place in the Europa League in Jurgen Klopp’s final season at Anfield after finishing fifth in the Premier League in 2022-23.

The Liverpool Echo reported on 7 January the Merseysiders will post a second successive financial loss for last season after making a £9million loss in 2022-23.

Liverpool’s overall revenue remained unchanged at £594million in 2022-23, while their commercial revenue increased by £25million to £272.5million across the same period.

Liverpool revenue to remain strong after commercial deals

Borson revealed the club’s commercial revenue has increased again to make up for their lack of Champions League last season.

“It’s not necessarily a big blow, it’s the nature of the beast,” Borson told Football Insider.

“If you miss out on the Champions League, you are going to have a fairly disappointing financial season. But Liverpool have got no concerns at all on financial fair play or anything of that nature.

“I agree that they will make a loss, even after player trading. But the interesting thing about Liverpool is their revenue has been static for pretty much three years, almost to the pound at around £595million.

“In some ways, that’s impressive for last season because the previous two seasons in that three-year outlook had £75-100million of European money, whereas last season they only had £23million of European money.

“Despite the fall in broadcast revenue from not being in the Champions League, they have compensated for that with increased commercial revenue.

“They have also increased their matchday revenue because of the increased seats in the stadium by about 20-25 per cent.

“These results for Liverpool will be a bit of a mixed bag of actually some pretty good underlying numbers mixed with some disappointing numbers at the bottom.”

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