Finance guru: Liverpool may now re-enter negotiations over £150m deal after latest news
Liverpool are likely to re-negotiate their deal if Nike decided to release new kits less frequently.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the American sportswear brand’s plans to reduce its emissions.
Nike’s deal with Liverpool was signed in 2020 and is worth £150million over its five-year life span.
The Merseysiders accepted a lower base rate in exchange for a greater cut per unit sold, meaning they are more dependent on the success of shirt sales than most teams.
The Liverpool ECHO reported on Wednesday (22 June) that Nike are now considering keeping one shirt for two years in order to reduce their carbon footprint.
Plumley suggests that Liverpool may well look to get around the negotiating table with Nike if they do indeed plan to slow their turnover of kits.
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“It stands to reason that Liverpool will be looking for a renegotiation,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“I don’t think it would hurt them too much, however. We know that predominantly it is the retailer that gets the bulk of the money from kit sales. They have done well to get those terms.
“There is a conversation to be had there but it won’t upset things massively.
“I suppose there is a positive PR spin as well in that Liverpool are partnered with an organisation who are looking to improve their emissions.”
Liverpool have had a new kit every year since the 2007-8 season.
They raked in £217.6m in commercial income in the first year of the Nike deal, 2020-21.