By Kieran Maguire

17th Sep, 2022 | 7:55am

Kieran Maguire: Liverpool primed to rocket past rivals amid £100m transfer reveal

Liverpool have a long-term strategy that is likely to see them soar past Man United in terms of club value.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the rivals’ respective values according to Forbes.

The industry experts released their annual list of football’s most valuable clubs last Friday (9 September), with United and Liverpool taking the 3rd and 4th spots.

The Red Devils’ worth stands at £3.9billion, while the Merseysiders’ value is claimed to be £100m less.

Liverpool recorded growth of nine per cent over the last two years and United 10 per cent over the same period.

But it is Liverpool who have been drastically more successful on the pitch in recent years, winning six major titles since their rivals last got their hands on a trophy.

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Maguire explains that United’s bombastic transfer strategy means they have shown more short-term growth, but this trend is likely to reverse soon.

“Initially, it may seem strange that Liverpool’s growth is slower than United’s,” he told Football Insider’s Adam Williams.

“However, it represents the fact that in modern football there is a lot of interest in players and the transfer market rather than the football itself.

“When United signed Ronaldo, it generated a lot of value as far as the markets were concerned. Also, United have been very active in the market signing the likes of Sancho.

“Liverpool prefer to do their work on the pitch. They take the view that, if they win trophies, they will generate greater wealth and growth in the long term.

“That approach is more likely to pay dividends from a strategic point of view.”

In other news, pundit hits out at Virgil van Dijk after what he’s just seen at Liverpool.