Kieran Maguire: 'Bubble could soon burst' as Liverpool to cash in from £300m deal
Liverpool will be happy that the Premier League are set to cash in from the NFT industry before the bubble bursts.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about how individual clubs will benefit from the league-wide deal.
It was widely reported earlier this year that the top-flight was close to striking a deal worth £400m with NFT firm Consensys.
But as relayed by Sky News last Thursday (27 October), the Premier League is now lining up a reduced 10-season, £30m-a-year deal with Sorare.
The fall in value is attributed to the cryptocurrency market crash earlier this year.
Liverpool trousered over £217m in commercial income in 2020-21, the last full financial year on record.
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And Maguire insists that they will be delighted to see the Premier League strike a deal that will boost that figure.
“Talk of a £400m deal was always taken with a pinch of salt by analysts,” he told Football Insider’s Adam Williams.
“While the potential Sorare deal at £1.5m per club if it is split evenly between clubs, might appear to be on the low side, it still compares well with EFL clubs, where the going rate is around £70,00 to £100,000 per club.
“It also compares well with what we are seeing in continental Europe.
“It could be that the NFT bubble is bursting. This could therefore prove to be quite a good deal struck by the Premier League at what is a relatively marginal cost, so it is all profit as far as the clubs are concerned.“